Reputation, Reputation, Reputation
What a nasty shock for the UK’s publicly listed companies. Those they entrust to help tell (and sell) their stories to the world don’t all operate with the same moral compass, it seems. Anyone who thought it was like casually looking into a mirror and then being reflected on with added glory will be reconsidering. No, it’s potentially downright dangerous, this vast corporate expenditure on public relations, or #PR.